Meet Janine

I build brands that position you as the one - not one of many.

I work with ambitious female founders, leaders and SMEs whose capability has outgrown how they’re currently positioned.

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With over 20 years in marketing, media and events, I am a multi-award finalist, qualified with the Chartered Institute of Marketing. I’ve worked globally across major brands, led high-impact campaigns and delivered large-scale corporate programmes that put businesses on the map.

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I now run my own brand and marketing agency alongside my personal consultancy.

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Through both, I combine commercial marketing expertise, strategic positioning and behavioural insight to help clients:

• Clarify their authority
• Refine their offer suite
• Strengthen perception in the market
• Close the gap between how good they are and how clearly that’s communicated

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Branding is not just aesthetic.
It’s perception.
It’s positioning.
It’s commercial leverage.

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Alongside agency work, I mentor and deliver corporate workshops, including through the Santander Breakthrough Women Business Leaders programme and the International Association of Style Coaches™.

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I believe great brands are built from lived experience, depth and clear thinking - not trends.

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If you're ready to build strategically and lead your category, let’s start the conversation.