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  • Janine Coney

5 key trends for personal branding in 2024

As we move into 2024, personal branding is becoming increasingly important in establishing yourself in the professional world. With the advancement in technology and the ever changing landscape of the job market, it is important to stay relevant and up-to-date with the latest trends.

Here are my five key personal branding trends to keep in mind for 2024

Authenticity is becoming a top priority for personal branding and is such a buzz word right now I know, but it’s so true - authenticity is not fake or made up. In today's world, where social media has taken over and so many people are busy trying to portray a perfect life, it is easy to fall into the trap of presenting a curated version of yourself. However, this can lead to a lack of trust from an audience as it can be difficult to know what is genuine and what is not - plus who wants to meet someone who is nothing like the person they thought they were. Being authentic allows people to see the real you, and at times that means with all your flaws and insecurities too. This can be a scary prospect, but it is important to remember that nobody is perfect and showing your true self can also be a refreshing change. When you are authentic, you build a genuine connection with your audience, which leads to elevated loyalty and engagement. So, the next time you are tempted to present an over filtered version of yourself or your life remember that authenticity is key to building a strong personal brand in 2024.

Video Content - Video content is still going to be popular in your 2024 personal branding. Short-form video content is a great way to showcase your personality and skills. Short-form videos have become a popular way to engage with your audience. Use video content to demonstrate your skills and expertise A short tutorial on a specific topic or a behind-the-scenes look at your work process or day, video content can help you stand out and establish yourself as an authority in your field

Personalised Branding - In 2024, personalised branding is going to be more important than ever before. With the rise of social media and the amount of people starting their own businesses, standing out from the crowd has become increasingly difficult. Personalised branding allows you to showcase your unique qualities and values, making it easier to attract the right audience and build a loyal following. Additionally, consumers are becoming more conscious of the brands they support, and are more likely to choose a brand that aligns with their values and beliefs. By creating a personalised brand, you are going to connect with their audience on a deeper level and build a strong sense of community around their brand.

Purpose-Driven Branding - this is a powerful way to differentiate yourself from others in your field and create a more meaningful connection with your audience. By choosing a cause that aligns with your personal values, you can create a sense of purpose and meaning in your work that goes beyond just making a profit. This can lead to greater fulfillment and satisfaction in your career, as well as a deeper connection with your customers or clients. It's important to remember that purpose-driven branding is NEVER about jumping on a bandwagon or using a cause as a marketing ploy. It's about genuinely caring about the cause and making a meaningful impact through your work. When done authentically, purpose-driven branding can be a powerful tool for creating positive change and building a loyal following.

Multi-Platform Branding -The trend in 2024 is leaning towards having a presence on multiple platforms to reach a wider audience. However, it's important to master one first of all and not to spread yourself too thin!. Aim to ‘hang out’ on the platforms that feel right for you and your brand and that they are where your ideal audience are too. Then you want to tailor your content to each platform and not just post the same content across all platforms.

Each platform has its own unique features and audience, which means that what works on one platform may not work on another. When creating content for multiple platforms, keep your brand consistent. Use the same colours, fonts, and tone of voice to create a cohesive brand identity. However, you should also be flexible and adapt your content to fit the platform and the audience.

By taking a multi-platform approach to branding in 2024, you can reach a wider audience and engage with your followers in different ways. Just remember to tailor your content to each platform and keep your brand consistent across all platforms.

And if you're ready to elevate your personal brand in 2024 to be seen, heard and remembered, you can book an introductory strategy call with me and let's start to get you confidently visible!

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