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  • Janine - Own Your Style

How to Be Yourself and Stand Out from the Crowd: 7 Tips for Authentic Personal Branding


Woman in green dress writing in book
Janine Coney _- Personal Branding Expert

Do you ever feel like you're blending in with the crowd? In your business or career are you struggling to establish your own unique identity and voice in a sea of others? If so, you're not alone. In today's fast-paced and highly competitive world, it can be challenging to stand out, make your mark and be seen as the expert you are.


But the good news is, you don't have to be anyone else but yourself to succeed! Phew, I hear you say! In fact, being authentic and true to yourself is the key to creating a powerful and lasting personal brand that stands out from the crowd. In my business, I used to feel I needed to be like other people, but in reality, I was blending in and what I really needed to do was be more myself to stand out! So I did, I stepped away from what I didn't feel aligned with and I started to do things my own way and show up my own way! And that's when it all changed. my confidence shone through and I stopped comparing what I was doing with other people. Now my business is focused and energised and I get to work with the most amazing clients who are aligned with what I do too. It's all because I've built a personal brand, I know my values and beliefs and I am genuinely me, doing what I love authentically; supporting others. I want this for you too...


Because there is no one else like you, there may well be other people who do what you do (of course there are) but there is only one person who does it the way you do - because it's your unique story and experiences and point of view, skills and strengths that make you who you are!


Here are 7 tips on how to be authentic and stand out from the crowd in your personal brand:


Tip #1 - Define your values and beliefs

Your personal brand should be an extension of who you are and what you believe in. Take some time to reflect on your values, passions, and goals, and use them to guide your personal brand. I've got a free resource download that can help you with that - read on to the end to download it.


Tip #2 - Identify your unique strengths and talents:

What makes you stand out from others in your field? What are your unique skills and talents that can help you add value to your audience? Focus on your strengths and use them to differentiate yourself from others. What is your superpower?


Tip #3 - Be authentic and honest:

People can sense when you're being fake or insincere. Don't try to be someone you're not or pretend to have skills you don't have. Instead, be honest about your strengths and weaknesses and be true to yourself in everything you do.


"Your personal brand is what makes you different from everyone else in your field... and the key to success is to find your unique voice and make it heard." - Neil Patel, entrepreneur and marketer

Tip #4 - Mix it up

Your personal brand should be a reflection of your story and journey. Share your experiences, struggles, and successes with your audience, and use them to inspire and connect with others.


Tip #5 - Build a strong on and offline presence

In today's digital age, having a strong online presence is essential for personal branding. Use social media, blogs, and other online platforms to showcase your expertise, share your insights, and connect with your target audience. Networking events offer a great opportunity to enhance your reputation, meet new people, and potential employers and build professional relationships, collaborations and friendships too!


Tip #6 - Be consistent

Consistency is key to building a strong personal brand. Make sure your messaging, tone and visual identity are consistent across all platforms and channels.


Tip #7 - Provide value:

Your personal brand should be about adding value to your audience, not just promoting yourself. Focus on creating valuable content, sharing insights, and helping others, and your personal brand will naturally grow and thrive.


Being yourself is the key to standing out from the crowd in personal branding. By defining your values, identifying your unique strengths, and being authentic and consistent, you can build a personal brand that truly reflects who you are and what you stand for.


Start now by downloading my NEW free resource tool 'What are your personal brand values' here


Apply to work with me and build your own stand-out personal brand here

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