Ever felt like you're stuck in a professional rut? You know you're good at what you do, but somehow your brilliance isn't quite shining through? Trust me, I get it. I've been there, and I've seen countless others in the same boat too. But honestly, it's OK, I am here to help you build your personal brand and influence.
Let's Get Real About Professional Identity
Okay, first up - what even is a professional identity, what is your personal brand? Forget the old-fashioned textbook definitions here. It's simply your secret sauce, your professional superpower. It's what makes people go "Ah yes, that's so you!" when they think about your work.
Why Most People Get Stuck
Picture this: You're at a networking event (stay with me here). Someone asks what you do. Do you launch into the same boring spiel you've used a million times over – You know, the one. The one that makes your own eyes glaze over? Ummm, sorry, not sorry. But yes, we will need to fix that.
Time to Ditch the Corporate Mask
Here's something wild: you can actually be yourself! Shocking, I know! But seriously, the most successful founders and leaders I work with building their personal b; brand and buiness aren't the ones with the perfect "professional" façade and all the corporate speak. They're the ones who've figured out how to be authentically themselves while being brilliant at what they do.
Finding Your Leadership Groove
Think of it as finding your rhythm in a dance. You might start off copying everyone else's moves, but the magic happens when you add your own style ( you know what I mean now, don’t you!), when you feel relaxed and easy and stop caring what others think, it all flows effortlessly. That's wh guidance comes in from personal branding experts just like me - we're like your professional choreographers, helping you find your flow.
Stories That Actually Sound Like You
Nobody (and I mean nobody) wants to hear another corporate buzzword-filled CV history story. What people connect with are real stories about real challenges and successes. The messy, honest, human stuff that makes people stop and think "Finally, someone who gets it and gets me!" So don’t be scared about sharing yours!
Growing Your Way
Here's the great thing about your professional identity and personal brand - it's not set in stone. It grows with you. As you evolve in your career, your identity should too. But it should always feel like you, just a more experienced version.
Making Waves (The Good Kind)
Want to know what really makes people memorable in their field? It's not their fancy title or even their impressive CV. We’ve all met people who are geniuses at what they do, but it doesn’t mean you instantly want to work with them. What does make them different is their unique approach, their distinctive way of solving problems, and of supporting you, it's their special brand of brilliance.
That's what I will help you uncover and amplify.
The Real Deal
Listen, I'm not here to turn you into another polished, corporate robot – not on my watch! That's the last thing the world needs right now in the world of AI. What I am here to do is help you figure out what makes you brilliant in your business, your personal brand and professional life and how to own it completely without apology!
Think of working with me as having an honest friend who happens to know a lot about professional development, personal branding, marketing and business and truly cares about your future. I am not here to change you – I am here to help you showcase the best version of the amazing leader you are!
Want to stop feeling like a corporate clone and start feeling more like yourself in business? Want to be the one they choose? Contact me about making your professional and leadership reputation work as hard as you do.
My next in person event workshop is on the 12th March 2025, in Milton Keynes and we are taking a deep dive into your Visibility & Authority in Business as a Founder in this hands on activating day.
P.S. No stiff handshakes or boring business cards required here - just bring yourself!
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