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  • Janine - Own Your Style

Lights, Camera, Action - planning your personal brand film or photo shoot


Bringing my clients' personal and business brands to life is my passion! So when I'm managing and directing promotional videos and photo shoots for them we carefully plan the shoots for weeks, collaborating on detailed storyboards and refining the finer details to ensure that every scene, photo, timing, and instruction is clear for everyone involved on the shoot day.


My top priority is to keep the shoot relaxed and on-brand for them. You see, shoot days can be busy, and I know from experience without clear direction and planning valuable time can be lost and then you may not capture what you really require! Imagine how disappointed you'd be if you invest in a shoot and don't get the end result you wanted ! eeeekkk, it could be an expensive mistake and I really don't want that for you!


I understand planning for a brand photo shoot or filming project can feel like a complex process, but it's so important to ensure that the end results align with your brand and the goals of the campaign you're shooting for.


Here are 10 steps you can follow to plan for your brand film and photo shoot:

  1. Define your objectives Determine what you want to achieve with your brand film and photo shoot. What message do you want to convey? What emotions do you want to evoke in your audience? What specific product or service are you promoting? Understanding your objectives will help you plan your shoot accordingly.

  2. Develop a concept - Once you have defined your objectives, brainstorm ideas for your brand shoot. Think about the look and feel of the visuals, the setting, the props, and the storyline. Again, make sure the concept aligns with your brand's identity and goals.

  3. Create a storyboard - Once you have a concept, create a storyboard to map out the visuals, sequence, and messaging. This will help you visualise the final product and ensure that everything is in line with your objectives and brand identity.

  4. Select a location - Consider the location of the shoot and whether it aligns with your brand's identity and goals of the campaign. Think about the lighting, the backdrop, and the accessibility of the location for everyone involved!

  5. Choose your team carefully - Hire a team of professionals, research your photographer or videographer, and book an experienced stylist (hello) who can help bring your vision to life. Make sure that they understand your objectives and brand identity before the shoot day!

  6. Plan your schedule - Develop a schedule that outlines every detail of the shoot, including the shoot location, time, and duration. This will help you stay on track and ensure that everything is completed within the designated time frame.

  7. Select your models - Choose your models `(some people use their clients, team members or friends too) who represent your target audience and fit the look and feel of your brand. Make sure they will feel comfortable on camera and can convey the desired emotions and messaging you require.

  8. Coordinate wardrobe and props - Ensure that your wardrobe and props align with your concept and brand identity. There is so much I could write here (seperate blog incoming). It is well worth working with a trusted stylist to help you select the appropriate clothing and accessories for your shoot, I also help by suggesting, locating or providing any supporting props that are needed for the shoot too. You will not regret it!

  9. Get the necessary permissions - Make sure you have the necessary permissions for the shoot location.

  10. Have a backup plan - Always have a backup plan in case of any unforeseen circumstances, such as inclement weather . This will help you avoid any delays or disruptions during the shoot.


I've been lucky enough to work on so many photo shoots and filming projects over the years with corporate businesses, brands, individuals and entrepreneurs too. I still love the energy and excitement of every day! But the key to success is always in the preparation. With careful planning and attention to detail, you can ensure that everything on the day goes smoothly and you capture the shots you need to effectively convey your message and align with your brand and goals.


Of course, as I mention above it always helps to have a great team behind you, including a talented stylist, photographer, and crew who can help you relax and guide you through the process. As someone who's passionate about making your shoot a success, I'm here to help. Let's start with a free 20-minute consultation call today!

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