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Sunday Secrets: 7 Truths Personal Brands Can’t Ignore Right Now

  • Janine Coney
  • May 4
  • 3 min read

Every week, I share what’s really going on behind the glossy grid. Not recycled fluff. Not surface-level tips. Just honest insights and bold takes on what’s shaping personal brands right now in my opinion. Here’s what I’m seeing this week…


1. You Can’t ChatGPT Your Energy

Yes, AI is clever. No, it can’t replace you. What I’m seeing more and more is this - audiences are clocking it, they are not silly! They’re craving energy. Personality. Depth. Your personal brand isn’t about writing the perfect post, it’s about creating resonance. The kind that makes people feel like, “She totally gets me.” That’s not found in a prompt. That’s found in how you live, lead and share from your truth.


 2. The Rise of the Quiet Quitters

Not from jobs - from visibility. This week, I’ve spoken to three high-performing women who are feeling overwhelmed with social media and have not been getting as visible as they feel the should. Not because they don’t care - but because it hasn’t felt like it’s “working.” I get it, it’s noisy out there right now. But Let me be clear (with love): brand building is a long game. The moment you stop showing up is the moment someone else gets chosen. And not because they’re better. Just because they were there!


3. Even the Big Brands Are Getting Personal

Have you noticed? Even corporate brands are now acting like influencers. Behind-the-scenes videos, founder stories, memes (yes, memes). Why? Because it WORKS. People connect with people. Not logos. Not fonts. Your personal brand isn’t the fluff around your business - it is the business. The more you show up as you, the more trust you build. And trust? That’s where the real demand lives and it’s where the magic happens.


4. You Look the Part… But Do You Sound It?

This one’s a tough pill, I know. You’ve got the photos. The branding. The polished vibe. But when you speak… are you backing it up? Your voice, your words, your presence… that’s where the authority lives. If you’re muting your message, softening your tone, or playing it safe and fitting in… People will scroll past. They need to feel your leadership before they ever buy from it.


5. Carousels and Captions Are the New Vibe

I said it. Reels are great (as long as they’re not dancing ones for me) but longer-form content is back - yay! Instagram is rewarding depth. People are slowing down to read. But there’s a skill in saying something real without turning it into a diary entry. Give value. Spark a thought. Say the thing everyone else is avoiding. That’s what gets saved. That’s what gets shared. That’s what builds a brand.


 6. You’ve Got Two Months Until the Official Kids Summer Holidays

Here’s the truth… May and June are big power move months for us all. What you do now will set you up for Q3. Summer is a funny one - things slow down, people check out, the world gets noisy with summer holiday vibes. So if you want September momentum, don’t wait until August to show up. Decide now that your future self will thank you for how you moved and make sure you have a strategy in place for the months ahead.


 7. Authenticity Isn’t Oversharing

Let’s kill this myth once and for all. Being “authentic” doesn’t mean dumping your personal life online fully. It means showing up as the same person online as you are in the room. It means standing for something. Saying the thing you believe in - even if no one likes it yet. Strategic authenticity is aligned, intentional and human. It’s not about the trauma. It’s about the truth.


That’s the world of personal branding this week - through my eyes.


You don’t need to do all the things. You just need to own who you are, move with purpose, and stop waiting for someone else to tell you it’s time. Spoiler : it already is.


With love,

Janine


If this landed with you, send it to a friend who’s building something powerful or share it and tag me. Let’s make sure more women are seen, chosen and leading like they mean it. x o x o

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