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  • Janine Coney

Unlocking Your Authentic Style: How Personal Branding and Style Converge

Let's dive into a world where personal branding and style meet to help you unlock your authentic style! You see your personal brand is an expression of your unique identity, and style plays a significant role in how you present yourself to the world.

Your personal brand is not just a logo, font or a tagline; it's a reflection of your unique identity, values, and aspirations. And when it collides with the power of style which is one of the elements of building a powerful personal brand, it allows you to present yourself confidently and make a lasting impact on the world.

So in this feature let's explore how your personal brand and style should harmonise, creating a magnetic blend that sets you apart from the crowd. You see, your style is so much more than just the clothes you wear; it's a powerful tool that communicates your brand's essence to the world without you even saying a word. Within just 7 seconds of meeting other people they form their initial opinion based on our non-verbal cues such as body language, clothing, and our style - making first impressions highly influential. Studies suggest that around 55% of the first impressions are influenced by visual cues, while 38% is based on tone of voice and only 7% is determined by the words you speak! This really highlights the importance of projecting an authentic and confident image to create a positive impact on others.

Here are my top tips to help you align your style with your personal brand:

Know Your Brand Identity

Before curating your wardrobe, get clear on your personal brand identity. Understand your values, aspirations, and the message you want to convey through your style. Ensure its appropriate for the occasion.

Dress for Success

Use style as a powerful tool to reflect your brand's essence and elevate your confidence. Experiment with colours, patterns, and textures that resonate with your personality.

"Style is a way to say who you are without having to speak." Rachel Zoe

Embrace Your Signature Look

Find a signature style that represents your brand consistently. Whether it's chic and modern or classic and sophisticated, let your style choices speak for your personality and elevate your personal brand.

Confidence is Key

Own your style with confidence! When you feel good about what you wear, it exudes an aura of authenticity and self-assurance, leaving a lasting impression on those you meet. Work on your inner and outer style confidence- the inner work is where the magic happens!

Business Casual or Glamorous CEO

Adapt your style to suit different occasions and environments. From business casual meetings to glamorous events, dress the part while staying true to your brand identity. If power suits aren't your thing, don't feel you have to wear them - it doesn't matter if they are on trend or not! You choose the trend, don't let the trend choose you!

Harmonise Your Brand Colours

Incorporate your brand colours into your wardrobe to create visual consistency and reinforce brand recognition. This doesn't mean you need to consistently wear your brand colours but some people do! It's a choice, but weaving brand colours into your wardrobe further reinforces your brand recognition and creates a seamless visual representation of your unique identity.

Accessorise with Purpose

Accessories can elevate your style and showcase your personality and your attention to detail. Choose pieces that complement your outfits, add a touch of interest or a focal point but always make sure you feel comfortable and that it's relevant to your style personality.

Visual Storytelling

Leverage social media to showcase your style choices as part of your brand story too. From time to time share behind-the-scenes glimpses of your style choices, connecting with your audience on a personal level. People love to see what other people are wearing!

Relatability & Versatility

Your style will resonate with your target audience. Strike a balance between uniqueness and relatability, allowing your authentic personal brand and style to appeal to your audience.

Empower Your Brand

Ultimately, your authentic style is the emblem of empowerment. As you confidently embrace your style, you will affirm your worth. It becomes a compelling tool that allows you to express your true self and make a powerful positive impression on everyone you meet.


Remember, your authentic style is an extension of your personal brand, a visual representation of your journey and aspirations. Embrace your style as an opportunity to express your true self and make a powerful impact on the world!

Book an introductory 20 minute Free Strategy Call and lets discuss your personal brand together

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