top of page


  • Janine Coney

The 6 C's to Conquer your Personal brand

Over the years I’ve worked with so many amazing women in their personal brands and image and one things has become clear … Setting the foundations are KEY to your success.

You cannot skip the foundational work that needs to take place to build your personal brand…

So I developed my own 6 C framework to conquer your personal brand :

Clarity - we always start by gaining clarity about who you are, what you stand for, and the value you bring. Define your goals, values, and unique strengths. Having a clear sense of purpose will guide your actions and help you align your brand with your true identity

Confidence - with clarity comes confidence. When you believe in yourself and embrace your skills and strengths including your superpower your confidence grows and it’s infectious to others

Communication- when you have clarity and confidence you are ready to communicate this and to share your story too both on and offline. Remember, communication builds connections and helps you stand out from the crowd

Content - When you have clarity, confidence and you are ready to communicate you need to know how to create great content that showcases your expertise and provides value to your audience. Whether it's through blog posts, social media updates, videos, or podcasts, you’ll be ready to consistently share content that aligns with your brand's message and is relevant to your target audience. Great content establishes you as a trusted authority in your field

Consistency - when you e accomplished your clarity, confidence, communication and content, you need to be consistent and that’s my 5th C! It’s one of the most important and the one that gets forgotten so easily! Be consistent in your messaging, visual identity and online presence. Develop and deliver consistent quality content in your marketing. This builds trust and makes you recognisable and memorable.

And the final C..

Credibility - then you need to continuously establish your credibility, showcase your expertise, share testimonials and demonstrate your brilliance.

Have you got all these 5 mastered ?

Find out how you can build your own powerful Personal Brand at my next event here

Recent Posts

See All


bottom of page