You’ve grown. Has your brand caught up?
When I moved into styling, I hid twenty years of marketing and brand work because I thought
it would confuse people. My brand told half the story, and it took me far too long to see it was all one picture.
It happens to a lot of women who’ve grown. Your business has moved on. You’ve sharpened what you offer, raised your prices and stepped into bigger rooms.
But has your brand kept up?
How to tell if it’s happening to you
It rarely shows up as one big problem. It’s a handful of small ones you’ve learned to live with:
You describe what you do differently depending on who asks.
Referrals arrive with the wrong idea of what you do.
People are surprised by your prices, or you find yourself explaining them.
Your website or bio was written for an earlier version of your business, and you know it.
You brief a designer or photographer, and what comes back is close but not quite you.
None of this is about your ability. It’s that people meet an older version of you first, and you spend your time and energy closing that gap in every conversation.
Why it costs more than you think
When your brand lags behind, the cost is quiet. It shows up as the client who hesitates, the enquiry that goes nowhere and the conversation where you spend twenty minutes explaining what your website should have already said.
Every interaction people have with you either builds your reputation as it is now, or reminds them of who you used to be.
I do this work because so many brilliant women I meet aren’t seen for how good they really are. Not because they lack talent, but because their brand hasn’t caught up.
Where the gap usually is
When I start with a new client, I ask seven questions before anything else. They cover:
how clearly people understand what you do
how confidently you talk about what you bring
whether what you share could only have come from you
whether people meet the same woman online, in person and on stage
how easy it is for the right person to work with you
whether the people you brief get it right first time
Most brands are strong in some of these and quietly letting the others slide. The trick is knowing which.
Find out in three minutes
I’ve turned those seven questions into the Brand Gap Audit. It takes about three minutes. You’ll see your result straight away, and I’ll email you what to do next.
If your business has grown, it’s worth knowing whether your brand has kept up.
Take the Brand Gap Audit
“If you’d rather work through it together, that’s what a Direction Day is for.
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