If there were no rules, what would you build next?
Where you are
You've built the business. Now it's time to direct what's next. A private day with me to step out of the noise, challenge the thinking and find the next direction for your brand, business and visibility.
I want you to leave feeling completely obsessed with your brand, your business and where you're taking it next.
One day. One-to-one. One clear direction forward.
What is Direction ...
One day to think differently about your brand, your business, you as the leader, and the experience you create for the people who choose you.
No ticking boxes. No formula. No rules.
We look at how you're seen, how you want to be seen, and what it feels like to be your client.
Because sometimes you don't need another strategy.
You need someone who can step back, see the whole picture, challenge what you've been taking for granted, and help you decide what happens next.
How I Look at Your Brand ...
In agencies, a brand doesn't get looked at through one lens. Strategy, creative, experience, how it sounds, how it looks, how it feels to deal with. Every angle gets considered, and more importantly, how it all connects.
That's what I bring to yours.
But I start with you.
Because you are the brand.
Everything else gets shaped around you.
For women who'd rather lead with direction than follow the noise.
The Day ...
Clear the day.
We won't spend the day in a bland meeting room or squeezed around your kitchen table.
The Direction Day takes place at a carefully chosen luxury hotel or venue, within easy reach of London, Milton Keynes and Birmingham, giving you space to step away from the everyday and think differently about your business.
Beautiful surroundings. Great food. No distractions.
Because where you think matters. And sometimes getting out of your usual environment is exactly what allows you to see things differently.
We spend around a full day working together, with time away from the work over lunch to let the thinking breathe..
Before we meet
Let's start with a 30-minute online call to get ready for our day together.
The Morning
Is all about you, your brand and business as it stands today. The client experience, the outcome, the focus, everything sitting behind it. Where it's going, and what you want people to feel when they meet it. Somewhere in the morning, I know a question will land that stops you and changes everything. That's where the day turns.
My clients say: "She has this incredible ability to … ask the right questions, and unlock things you did not even know were holding you back."
Lunch
Time away from the work changes the conversation. It leads to more insights, ideas and more creative thinking.
Afternoon
This is where we build the plan. We look at every touchpoint of your brand and every detail of the experience we are focused on in this day.
She has a unique way of seeing the bigger picture while also knowing how to communicate it in a way that actually connects."
Rayne Parvis - Founder & CEO
After the day: The Direction Dossier
And it doesn't stop there.
After the day, I'll take everything we've uncovered and shape it into your strategic Direction Dossier, bringing together the thinking, decisions, recommendations and next steps from our time together.
It gives you a clear reference point for the direction we've agreed and a strategy for the decisions that follow.
For the two weeks after our day, you'll also have direct access to me via our private Telegram channel. As you start putting the direction into practice, you can bring questions, decisions or things you're unsure about straight to me.
Two Weeks later...
We'll meet online to walk through your Dossier together, answer any questions, see what's moved and agree your next steps.
What changes
You stop waiting to be cast. You have the direction you need. You're confident about where you're taking your business and your brand. Your clients feel it before they can explain it.
Who it's for
I give you my honest view. Not a question handed back, and not reassurance.
The women I work best with have built something real and want a brand that reflects where they are now. They come to be challenged and stretched, and they're ready to act on it.
If that's not right for you, we're probably not a good fit.
Why me
I've spent my career building marketing campaigns and event experiences for some of the world's biggest brands. Across media, advertising, corporates and agencies, I've worked on campaigns and experiences where every detail matters.
I travelled internationally for that work and secured venues with global luxury hotels and created experiences that most people only dream about.
For the last eight years, I've brought that experience and thinking to women who lead businesses.
"I don't build brands that follow the rules. I work with the founders that want to break them."
What My Clients Say
“What I love most is that Janine helped me find clarity and a whole new way of positioning my business without me needing to change who I am. It felt so natural, empowering and I feel completely aligned.” - Natalie Schofield, Founder
“My day with Janine was transformative. I came out of the session with complete clarity. Wonderful day, wonderful woman with a wonderful brain. Would highly recommend to any business owner wanting clarity on how to level up.”
- Klara Stanbridge, CEO and Founder
"Janine can put you back on a path or help you realise one, to achieve your personal and business goals with a clearly defined strategy that puts your personal brand central to all activities."
Susie Lodge, Founder
I've had such a huge mindset shift working with you, and it feels like growing into who I already am! You peel back layers without pain!"
Dr Jaz Ampaw-Farr, Global Speaker
What is the Investment?
In person: The Direction Day
£2,250 (when booked by Dec 2026); £ 2,500 from Jan 2027
The full day together, in person, at a carefully chosen luxury hotel or venue in London, Milton Keynes or Birmingham, with lunch included. You'll complete the pre-work before we meet, receive your Direction Dossier after the day, have two weeks of direct access to me via our private Telegram channel and we'll meet online two weeks later to walk through your Dossier, answer any questions and agree your next steps.
Online: from anywhere
£1,700
Up to 4 hours over video call (plus breaks added in too) working together. And then everything else as listed above on the in-person day.
Where it leads.
Join Certainty within four weeks of your Direction Day and part of your Direction fee comes off, because we'll already have done the first stage together.
Questions
Is this in person or online?
Either. We can meet in person in London, Birmingham, Milton Keynes, or work together online.
I've done brand work before. Is this different?
Yes. This isn't the groundwork you did when you started. It's a fresh look at your brand at the level you're at now.
Want me to come to you?
I travel for Direction Days, anywhere in the world. Travel, accommodation and venue are covered by you, on top of the fee. Get in touch and we'll plan it together.
What if I want ongoing support afterwards?
That's what Certainty is for. Direction sets the course, and Certainty builds it into every part of your business over six or twelve months. If we both feel Certainty is right for you and you join within four weeks of your Direction day, part of your Direction fee comes off, because we'll already have done the first stage together..
