If there were no rules, what would you build next?
Where you are
You've built something great. You're a big deal.
Your business has grown and evolved and so have you.
The people who work with you know it. Now it's time everyone else did.
What is Direction ...
One day to think differently about your brand, your business, you as the leader, and the experience you create for the people who choose you.
No ticking boxes. No formula. No rules.
We look at how you're seen, how you want to be seen, and what it feels like to be your client.
The Day ...
Clear the day. For once, nobody needs anything from you.
We get into what you're known for, what you want to be known for, and what it's actually like to be your client.
I'll challenge your thinking and tell you what I see. Some of it you'll expect. Some of it you won't. That's the point.
You leave with your direction and your first moves, and a plan so it doesn't stop when you walk out.
Before we meet, we'll have a 30-minute call so we can go straight in. One-to-one, in person in London or Milton Keynes, or online. Same investment either way.
For women who'd rather lead with direction than follow the noise.
What changes
Someone asks what you do. You answer in one line, and you mean it.
You turn down the thing that doesn't fit, and you don't lie awake about it.
You brief your designer, your photographer or your copywriter, and they get it first time.
Your clients feel it before they can explain it.
The next invitation lands, and you already know whether it's yours.
You stop waiting to be cast.
Who it's for
Self-leading women building service businesses. You don't need someone to tell you who to be. You want someone to challenge your thinking.
Why me.
Thirty years across media, advertising and agencies, on campaigns and events for some of the world's biggest brands. Eight years bringing that to leaders and their personal brands
"I don't build brands that follow the rules. I work with the founders that want to break them."
What My Clients Say
“This day will stay with me for the rest of my life… I now know exactly who I am, what I want to be known for and who I want to work with. I came away with so much clarity.” - Klara, CEO & Founder
“You gave me more clarity in one hour than six hours of other experts online.”
- Founder
Questions
Is this in person or online?
Either. We can meet in person in London or Milton Keynes, or work together online. The investment is the same, whichever you choose.
I've done brand work before. Is this different?
Yes. This isn't the groundwork you did when you started. It's a fresh look at your brand at the level you're at now.
What if I want ongoing support afterwards?
That's what Certainty is for. Direction sets the course, and Certainty builds it into every part of your business over six or twelve months. If we both feel Certainty is right for you and you join within four weeks of your Direction day, part of your Direction fee comes off, because we'll already have done the first stage together..