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  • Janine Coney

5 reasons why we should all Be more Barbie in our personal brands!


As the Blockbuster film of the Season 'Barbie' hits our screens, it's fascinating to see how everyone's jumping on board with the worldwide hype around it. This is not accidental, it is the result of a HUGE marketing and PR campaign perfectly executed. And you know what? This movie isn't just for kids; it's got grown-ups hooked too. Of course the cast is incredible, the reviews are fabulous withthe colourful film set has been brought to life from the childhood Barbie toys and memories we all have!


As a personal brand, Barbie (may not be real but) has a consistent brand identity, values, and messaging. She embodies various roles and professions, showcasing versatility and adaptability. She connects and collaborates with others and her enduring appeal spanning across generations demonstrates the power of a timeless brand that resonates with diverse audiences

Now, what does that have to do with our Personal Branding?! Well, Barbie and Mattell provide some valuable lessons to help us all elevate our personal brands.


Here are five reasons why we should all be more Barbie in our personal brands:

1. Showcase Your Talents

Barbie's ability to adapt to various roles and professions is truly inspiring. In personal branding, being versatile allows you to showcase the talents and skills you possess. Embrace different aspects of your personality and expertise, create a well-rounded authentic brand that connects with your audience and it will open doors to exciting opportunities.

2. Establish a Consistent and Enduring Brand Identity

Barbie's timeless charm has remained captivating across generations. In personal branding, you need to strive to create an enduring brand identity that reflects your core values and qualities, regardless of changing trends. A timeless brand identity leaves a lasting impression on your audience, building trust and loyalty. That's why it's so important to do the groundwork!

3. Fearlessly Pursue Your Goals

Barbie exudes confidence and empowerment in her various roles, inspiring others to dream big and fearlessly (there's my word of the year again) pursue their ambitions. In personal branding, adopting a Barbie-like approach means showcasing unwavering confidence in your abilities (yes you can) and sharing your successes and achievements to inspire others too.

4. Embrace Growth and Adaptability

Barbie has evolved with the times, staying relevant and resonating with audiences through the years. In personal branding, embracing growth and adaptability is essential. Keep learning and developing, allowing your brand to evolve alongside your personal and professional journey. Embracing change positions you as a forward-thinking and relatable thought leader in your field.

5. Share Uplifting Messages

Barbie consistently promotes positivity, diversity, and self-expression. In personal branding, adopting a positive approach attracts an engaged and supportive audience too. Share uplifting stories, celebrate diversity, and champion causes aligned with your values. Positive messaging creates a strong emotional connection with your audience, building loyalty and advocacy.

So if we are all just a little be more Barbie and embrace Mattel's dedication to building an ever evolving personal brand and brilliant ongoing marketing in such an iconic doll over the years. It's not always been plain sailing for them, I can remember a time when nobody played with Barbies anymore, they were not cool, which also demonstrates perfectly the up's and downs of business and the need to evolve!


By showcasing versatility, crafting a timeless appeal, exuding confidence, embracing growth, and sharing uplifting content, you too can create a personal brand that leaves a lasting impact. You don't need to be Barbie pink (it's purely coincidental I am on brand with her - honest). But each of us possess a personal brand whether we are aware of it or not and we all have the potential to inspire and empower others through our very own unique personal brands too!


So, let's embrace the Barbie world a little bit more and make our own mark in the business world!

As your Personal Brand Barbie (lol) I am here to help you build a stand out personal brand and you can start today with my free resource tool library here or book an introductory Brand You consultation with me here



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